#45 Elevate Your Client Experience and Unleash Your Brand with Lisa Shorr

Mariana Dalto introduces Lisa Shorr, who shares her background and journey, including the challenges she faced after being fired by a client. Lisa emphasizes the significance of consistent branding and creating exceptional client experiences. The conversation delves into calculating the lifetime value of a client and the integration of sales and service to enhance these experiences. Lisa clarifies the distinction between customer service and client experience and provides a breakdown of her BRAND method. The episode also touches on Lisa's upcoming book, "Your Brand Unleashed." It wraps up with closing remarks, show notes, and reminders for listeners.