#24 Learn the Top 10 Mistakes That Kill Deals with Mariana Dalto

Mariana Dalto begins the episode with an overview of common sales mistakes that small business owners often make. She dives into the first three errors: failing to sell the solution, missing buying signals, and avoiding tough questions. Next, she addresses the misconceptions that price alone solves problems and the error of presenting without the intention to close. Mariana continues with the pitfalls of not asking for the close early and maintaining price ambiguity. The discussion rounds out with the mistakes of overlooking influencers, over-relying on free trials, and lacking urgency in sales strategies. The episode concludes with a reminder about a free resource available to listeners.