#12 How to Clarify Your Marketing Message with a BrandScript

Mariana Dalto discusses the importance of communication in marketing and how to define problems while positioning products effectively. She delves into identifying customer needs and brand positioning, offering tips for crafting a clear call to action. The episode covers integrating various elements of a marketing strategy and includes a sponsor segment about free resources and a brand script framework. Mariana concludes with a preview of the next episode and closing remarks.