#81 Avoid AI Failures: Build a Solid Data Foundation for Success

In this episode, Mariana Dalto explores common pitfalls in AI implementation, using business examples like a Swiss museum case study. She highlights the importance of a strong data foundation to enhance AI value and outlines ten ways to amplify its impact. By comparing successful and failed implementations, Mariana shares consulting insights and the benefits of AI in digital marketing. She provides a practical framework to assess data readiness and build an AI roadmap. The episode introduces an AI mini data assessment tool and clarifies the difference between AI and automation, offering actionable next steps for listeners.