The Mariana Dalto Show
In the Mariana Dalto Show podcast, she interviews small business owners to share their stories, insights, and strategies for success to help grow your small business.
#98_Why Your Digital Marketing Isn't Working: The 10X Frequency Rule Most Business Owners Miss
In this episode, Mariana Dalto addresses common misconceptions about digital marketing, shedding light on the realities of the field for small business owners. She guides listeners through the process of selecting and utilizing the most effective marketing channels tailored to their specific needs. The discussion emphasizes the art of crafting compelling marketing hooks that capture attention and drive engagement. Mariana further explores strategies for optimizing these hooks through rigorous testing and strategic implementation, offering actionable insights for enhancing marketing efforts. The episode provides a comprehensive overview of digital marketing strategies, concluding with practical takeaways for listeners.
Key Points
- Increasing the frequency of your digital marketing efforts can significantly amplify your reach and impact.
- Choose one or two marketing channels that align with your strengths and your audience's habits, and dominate them before expanding to others.
- Craft compelling hooks that address your audience’s pain points or desired outcomes, and consistently test and optimize them to see what resonates most.
Chapters
| 0:00 | |
| 5:11 | |
| 8:57 | |
| 13:41 |
Transcript
Loading transcript...
- / -