#23 The Hidden Secrets of Lead Generation with Michael Venidis
S1 E23 • Sep 19, 2024 • 35 minsMariana Dalto hosts Michael Venidis, who shares his transition from musician to digital marketer. Michael delves into growth strategies and leadership for small businesses, especially in the home services sector. He discusses budget-friendly lead generation, emphasizing Google Business Profiles for visibility, and explores content marketing's role. Michael highlights common lead generation mistakes and effective social media strategies. The conversation includes optimizing lead follow-up processes, enhancing customer service with personality assessments and Voice AI, and maintaining a personal touch with automation. He concludes with practical tips for business owners and shares his contact info for further engagement.
#22 Simple Strategies to Double Your Sales
S1 E22 • Sep 19, 2024 • 17 minsMariana Dalto kicks off the episode with an overview of sales strategies, emphasizing the critical role of follow-up in achieving success. She highlights key facts and advantages of consistent follow-up, stressing the importance of immediate action. Introducing Grant Cardone's training, Mariana delves into the 6 pillars of effective follow-up, providing listeners with actionable insights. She identifies common mistakes to avoid in the follow-up process and offers a concise summary with final tips. The episode concludes with information on where listeners can access a comprehensive follow-up guide, ensuring they have the tools needed to refine their sales approach.
#21 Accelerate Business Growth with the Power of Relationships with Kevin Palmieri
S1 E21 • Sep 11, 2024 • 27 minsMariana Dalto introduces Kevin Palmieri, who shares his entrepreneurial journey and the challenges he faced initially. Kevin delves into overcoming low self-belief and impostor syndrome, offering tactics for building confidence. They discuss addressing clients' challenges in health, wealth, and love, and Kevin provides essential advice for entrepreneurs on tackling fear and building relationships. The conversation explores the role of value in business and common limiting beliefs. Kevin emphasizes the importance of a growth mindset and learning from mistakes. The episode concludes with Kevin’s final thoughts, gratitude, and information on where to learn more about him, followed by Mariana’s thanks to listeners and closing remarks.
#20 Secrets to Boost Website Leads & Sales with Mariana Dalto
S1 E20 • Sep 10, 2024 • 32 minsMariana Dalto introduces today's episode, focusing on the power of storytelling in marketing and its connection to effective websites. She shares her background and explores the story brand framework, detailing Steps 1 to 4: Character, Problem, Guide, and Plan, with practical examples for various businesses. Steps 5 and 6, Call to Action and Success/Failure, are also discussed with relevant examples. Mariana explains how to apply this framework to websites, addresses common mistakes, and emphasizes the impact of design. She highlights the power of visual storytelling and crafting a clear problem statement. The episode concludes with a guide to the ultimate website template and a teaser for the next episode.
#19 Embrace the World Balancing Travel and Career with Robin W.
S1 E19 • Sep 5, 2024 • 26 minsMariana Dalto introduces Robin W., who shares her background and the inspiration behind her business, "Our Connected World." They discuss the significance of language learning in the business realm and strategies for overcoming imposter syndrome and client challenges. Robin delves into navigating change, mentoring strategies, and balancing work, travel, and content creation. She offers insights into effective marketing and finding the right content to engage audiences. The episode wraps up with Robin's closing thoughts, resources, and information on where to find her, followed by a call to action and sign-off.
#18 Empowering Women Over 50 with Amy VanLiew
S1 E18 • Sep 3, 2024 • 28 minsMariana Dalto introduces Amy VanLiew, who shares her journey from engineering to fitness entrepreneurship. They discuss how Amy adapts fitness routines for women over 50 and the growth of her online fitness platform during the pandemic. Amy explains the "be healthy enough" concept and emphasizes the importance of trying. She talks about overcoming challenges in transitioning to the fitness business, keeping clients motivated, and effective engagement strategies. The conversation covers integrating mental and emotional well-being into fitness, adding fun and location dynamics in workout videos, and finding personal motivation and balance. The episode concludes with Amy's online contact information and final thanks.
# 17 Strategies for Gaining Publicity to Grow Your Brand with Richard Kaye
S1 E17 • Aug 29, 2024 • 29 minsMariana Dalto interviews Richard Kaye, who shares strategies for entrepreneurs to gain publicity and overcome fear. They discuss the importance of continuous improvement and the challenges faced in the publicity business. Richard outlines key strategies for effective publicity and pitching to media, offering unique solutions and emphasizing the importance of serving others in the field. They also explore the role and potential leverage of AI in the future of publicity. The episode concludes with Richard providing information about his business and contact details, followed by closing remarks and show notes.
#16 From Corporate Mindset to Entrepreneurial Success with Angammai Monika
S1 E16 • Aug 22, 2024 • 26 minsMariana Dalto introduces Angammai Monika V., who shares her journey into entrepreneurship and the challenges she overcame. They discuss the differences between corporate and entrepreneurial mindsets, common client problems, and the significance of leadership in starting a business. Angammai emphasizes the importance of delegating and effective team management. She reflects on key business decisions and shares client success stories, highlighting the value of coaching. The episode concludes with Angammai's contact information, a special offer for listeners, closing remarks, and a call to action.
#15 Journey in Book Publishing and Marketing Strategies for Aspiring Authors with Magnus Carter
S1 E14 • Aug 15, 2024 • 23 minsMariana Dalto interviews Magnus Carter about his journey into book publishing. They discuss his transition from IT to publishing, the challenges he faced, and the importance of book titles, covers, and handling competition. Magnus shares the main problems he solves for authors, effective marketing strategies, and the growing popularity of audiobooks. He offers advice for aspiring publishers and reflects on the most satisfying moments and lessons learned in his career. The episode concludes with information on how to contact Magnus and learn more about his work.
#14 How to Invite Your Customer into a Story to Close More Deals
S1 E14 • Aug 13, 2024 • 12 minsMariana Dalto introduces the Customer's Hero Framework, outlining its steps to enhance customer-centric positioning. She delves into identifying customer problems, presenting solutions, and creating a plan. Mariana discusses the importance of urgency and a strong call to action, providing a guide to crafting an effective Customer Hero Sales Script. The episode highlights the benefits of focusing on customer needs and recaps key points. Mariana previews the next episode and concludes with closing remarks and a call to action.
#13 Leveraging Leadership Genetics for Business Success with Dan Edds
S1 E12 • Aug 8, 2024 • 32 minsMariana Dalto interviews Dan Edds, who shares his professional journey and insights from his book "Leveraging the Genetics of Leadership." They discuss the concept of leadership genetics and the common gaps in organizational leadership. Dan provides examples and practices, including insights from the U.S. Army, and explores how these leadership concepts can be applied to small businesses. The episode also touches on Dan's legacy, his hopes for the future, and how to contact him. It concludes with closing remarks, a call to action, and a sign-off.
#12 How to Clarify Your Marketing Message with a BrandScript
S1 E12 • Aug 8, 2024 • 15 minsMariana Dalto discusses the importance of communication in marketing and how to define problems while positioning products effectively. She delves into identifying customer needs and brand positioning, offering tips for crafting a clear call to action. The episode covers integrating various elements of a marketing strategy and includes a sponsor segment about free resources and a brand script framework. Mariana concludes with a preview of the next episode and closing remarks.
#11 Navigating your SEO and Retargeting Success with Rob Ratliff
S1 E11 • Aug 1, 2024 • 27 minsMariana Dalto interviews Rob Ratliff about his entrepreneurial journey and early challenges. They discuss marketing strategies, the evolution of AI, and service diversification. Rob shares insights on SEO success, content quality, and expanding to paid ads and social media. They explore his book "Critical Point Marketing," common client challenges, retargeting strategies, and the GROW framework for email re-engagement. Rob offers targeting tips, advice on avoiding marketing mistakes, and provides additional resources. The episode concludes with a subscription reminder and final goodbyes.
#10 Unlocking Creativity and Overcoming Mindset Challenges with Susie deVille
S1 E10 • Jul 25, 2024 • 31 minsMariana Dalto interviews Susie deVille, who shares her entrepreneurial journey and how she overcame the 2008 crisis. They discuss the role of creativity in business success, common entrepreneurial mindset issues, and the importance of authenticity in marketing. Susie reflects on her biggest business mistake and offers insights on unlocking client creativity and potential through practical exercises known as the five M's. A client success story illustrates the impact of these exercises. The episode also explores Susie's book, "Buoyant," and provides information on where to learn more about her work.
#9 Master Leadership, Story Branding and Success with Jonathan Sheeley
S1 E9 • Jul 18, 2024 • 27 minsMariana Dalto interviews Jonathan Sheeley of Sheeley Executive Consulting. They discuss the benefits and challenges of working from home, identifying and attracting ideal clients, and coaching leadership teams. Jonathan shares insights on implementing the Story Branding Framework, developing internal brand scripts, and embracing the double win lifestyle. The episode concludes with ways to engage with Jonathan's services, accessing business assessment tools, and a call to action to subscribe and review.
#8 Leveraging AI in Ads, Social Media Strategies, and Avoiding common Marketing Pitfalls with Noel Cuarezma
S1 E8 • Jul 4, 2024 • 24 minsMariana Dalto interviews Noel Cuarezma, founder of Soaring High Marketing Solutions. They discuss his inspiration, key client solutions, and tips for organic social media versus advertising. Noel addresses myths about online ads, leveraging AI, the importance of backlinks, common mistakes, and handling underperforming campaigns.
#7 Strategies for Personal Branding and Business Growth with John Papaloni
S1 E7 • Jun 28, 2024 • 25 minsMariana Dalto interviews John Papaloni, discussing his entrepreneurial journey from his early career to founding Click One Media. They explore content creation through podcasting, leveraging social media for personal branding, and strategies for overcoming business challenges.
#6 Overcoming Limiting Beliefs: Mental Shifts and Growth with Liz Forman
S1 E6 • Jun 21, 2024 • 23 minsMariana Dalto talks about the importance of mindset with coach Liz Forman. Liz shares about her coaching journey, ideal clients, and common limiting beliefs among creatives. They discuss success stories, key mental shifts, and the importance of consistency. Liz also shares the most rewarding aspects of her work and details her coaching services.
#5 The Most Effective Way To Generate Leads with Podcasting
S1 E5 • Jun 10, 2024 • 17 minsMariana Dalto shares strategies for using podcasts to grow your audience and business. Plus, she shares a summer podcast bundle offer that can help you launch your podcast in less than a week and start producing marketing content in less than 30 minutes to leverage on different social media channels. Don't miss this episode, it is full of strategies and ideas to help grow your business!
#4 The Future of Innovation: Marketing Strategies and Consumer Insights with Cedric Steele
S1 E4 • May 31, 2024 • 25 minsCedric Steele discusses the inspiration behind Topbox Consulting, addressing key problems for small businesses, and overcoming product launch challenges. He delves into marketing strategies, continuous innovation, AI's impact, and the rise of virtual storefronts, concluding with future insights and upcoming changes.