#101_Leadership in AI: Change Management and Human-Centric Adoption

In this episode, Mariana Dalto welcomes guest Lori Scioli to discuss the human elements involved in AI adoption. Lori shares her background and expertise, emphasizing the challenges leaders face during technological transformations. The conversation delves into the historical context of these transformations and the leadership hurdles encountered. Lori offers strategies for effective change management and organizational adoption of AI, providing practical guidance for leaders. The episode highlights the importance of structured training to support leaders in navigating AI adoption, equipping them with the necessary tools and insights to successfully integrate AI into their organizations.

#100_Leadership and Trust: The Behavioral Adoption Problem Destroying AI ROI

In this episode, Mariana Dalto explores the human and leadership aspects of AI adoption, highlighting the CEO's role in AI governance. She emphasizes building trust, fostering a supportive culture, and providing training for successful integration. Mariana addresses challenges like workforce resistance and the need for talent and emotional readiness. The episode covers political dynamics, the adoption curve, and strategies to guide employees. Mariana underscores leadership development, cultural shifts, and the importance of clarity and trust, offering insights into navigating fear, ethics, and values in the AI journey.

#99_Why AI Isn't Recommending You (And How to Fix It in 90-180 Days)

In this episode, Mariana Dalto explores AI's role in client recommendations and its impact on conversion rates, introducing AEO (Answer Engine Optimization). She explains how AI determines content recommendations, compares SEO and AEO, and evaluates success metrics using the EEAT framework. Mariana shares tactics to boost AI visibility, like building a question bank and creating an FAQ page, and emphasizes consistency across platforms. She discusses tools and timelines for implementing an AEO strategy and steps to test visibility on AI platforms, concluding with insights on establishing authority and her closing remarks.

#98_Why Your Digital Marketing Isn't Working: The 10X Frequency Rule Most Business Owners Miss

In this episode, Mariana Dalto addresses common misconceptions about digital marketing, shedding light on the realities of the field for small business owners. She guides listeners through the process of selecting and utilizing the most effective marketing channels tailored to their specific needs. The discussion emphasizes the art of crafting compelling marketing hooks that capture attention and drive engagement. Mariana further explores strategies for optimizing these hooks through rigorous testing and strategic implementation, offering actionable insights for enhancing marketing efforts. The episode provides a comprehensive overview of digital marketing strategies, concluding with practical takeaways for listeners.

#97_From Self-Sabotage to Success: The Belief System Work No One Teaches Entrepreneurs

In this episode, Mariana Dalto addresses the challenges of rejection that entrepreneurs often face, offering strategies for resilience and growth. She explores the concept of finding a deeper "why" in business, guiding listeners through steps to uncover and embrace their core motivations. Mariana discusses how to transform perspectives on rejection, turning setbacks into opportunities for development. The episode emphasizes the importance of building an unshakable belief system, essential for achieving business success. Through practical insights, Mariana empowers entrepreneurs to navigate rejection and maintain a strong, purpose-driven approach to their ventures.

#96_The Reputation Formula: Social Proof Secret to Double Sales

In this episode, Mariana Dalto welcomes listeners and recaps the previous episode with Carl White before diving into online reputation management and the growing influence of AI. She explores the critical connection between reputation and revenue, discussing how poor reputation management can be identified and addressed. The conversation highlights the importance of building trust in today's economy and offers practical strategies for enhancing online reputation. Mariana explains the four pillars of reputation engines and how to leverage internet platforms for improvement. She outlines key action items for effective reputation management, concluding with an episode summary and her closing thoughts.

#95_How to Get More Online Reviews for Your Business with Carl White

In this episode, Mariana Dalto introduces Carl White, founder of Marketvisory Group, and delves into his marketing philosophy and the launch of his business. Carl shares how his family's business influenced his career, highlighting the significance of small businesses and strong customer relationships. The conversation shifts to the critical role of online reviews, discussing their importance and strategies for managing them effectively. Carl reveals key business lessons he's learned and shares insights on maintaining motivation. The episode provides information on how to contact Carl and the services he offers, concluding with closing thoughts and expressions of gratitude.

#94_Are You Missing This Secret to More Sales?

In this episode, Mariana Dalto highlights the significance of packaging in enhancing product visibility for small businesses. She discusses successful re-packaging strategies and the importance of understanding customer desires. The conversation explores different learning preferences and product types, delving into digital product categories, pricing, and effective sales strategies. Mariana also covers service offers that allow for deeper client access. She provides a practical cheat sheet for selecting your first product, guiding listeners through the decision-making process. The episode concludes with closing remarks and a farewell message.

#93_Thriving in the AI Era: Strategies for Entrepreneurs

In this episode, Mariana Dalto introduces the concept of AI agents in business and explores their adoption and the evolving role of entrepreneurs. She delves into the emerging agent economy, emphasizing the importance of securing value in this landscape. Mariana outlines key principles for entrepreneurial success in the AI era, focusing on strategy, creativity, and maintaining human relevance in AI-driven businesses. She provides actionable steps for engaging with AI and encourages listeners to stay curious about its potential. The episode concludes with final thoughts on the transformative impact of AI, offering insights for navigating this new business frontier.

#92_From 10% Better to 10x Growth with AI

In this episode, Mariana Dalto explores AI's transformative impact on small businesses, beginning with the importance of a positive mindset and addressing overwhelm when adopting AI tools. She references insights from John Asraf and Peter Diamantis on AI-induced stress and its future implications. Mariana simplifies AI for business integration, encouraging a shift from fear to curiosity, with lessons drawn from Kodak's experience. She outlines tactical steps for leveraging AI and emphasizes owning critical assets. The discussion includes defining your business's transformation purpose with AI, strategies for team alignment and managing change, and concludes with three anchors for adapting to AI, along with closing remarks.

#91_How to Build a Brand That Commands Premium Prices

In this episode, Mariana Dalto delves into the art of attracting full-price customers through the power of branding. She addresses overcoming impostor syndrome and shares successful branding stories from small businesses. The discussion highlights branding's impact on revenue and first impressions, offering strategies applicable to both small businesses and corporations. Mariana outlines principles for building a premium brand, explores the role of personal branding, and provides actionable steps for effective branding. The episode covers evaluating and improving brand impact, crafting a compelling brand story, and emphasizes the importance of branding professionals, concluding with next steps for listeners.

#90_The Hidden Reason Your AI Tools Aren’t Working

In this episode, Mariana Dalto introduces AI and its foundational role in data strategy for small businesses. She discusses the importance of leveraging tools and ensuring data readiness, as well as defining roles and governance within a data strategy. Mariana explains data maturity and readiness, alongside developing a data plan with privacy considerations. The conversation covers analytics and decision-making frameworks, transitioning to goal-aligned metrics, and visualization. She outlines steps for implementing data strategies and examines AI's role in shaping these strategies. The episode concludes with final thoughts, next steps, and a call to action, including a mention of Mariana's AI data readiness workshop.

#89_Marketing Funnels for Beginners: 4-Step System to Automate Your Lead Generation

In this episode, Mariana Dalto discusses strategies for generating leads and sales without experiencing burnout, highlighting the importance of building scalable systems. She delves into the foundation of marketing funnel strategy and introduces the OVO sequence to make effective offers. Mariana breaks down the components and types of marketing funnels, providing guidance on choosing the right one for your business. The conversation includes key takeaways and a call to action, offering free resources to help implement these strategies. The episode concludes with a weekly challenge to maintain momentum and closing remarks to inspire listeners.

#88_How to Build a Self-Running Business with CRM Systems & Marketing Automation

In this episode, Mariana Dalto explores CRM systems and lead follow-up strategies, emphasizing the benefits of thinking like a CMO. She discusses leveraging CRM for content creators, the importance of owning your data, and the evolution of CRM systems. Mariana introduces funnels with simple and complex examples, covering traffic channels, paid ads, and conversion rate optimization. She explains integrating CRM, funnels, and traffic for seamless automation, offers guidance on choosing the right CRM, and provides a free CRM strategy call. The episode concludes with a weekly challenge and encouraging remarks.

#87_Master Ethical AI: 5 Pillars Every Small Business Needs Now

In this episode, Mariana Dalto delves into the realm of ethical AI for small businesses, outlining the advantages and providing an overview of its significance. She examines the economic impact and benefits of adopting AI agility and emphasizes the importance of regulation readiness through a five-pillar framework for ethical AI. Mariana explores the pillars of Risk, Transparency, Privacy, Accountability, and Management, discussing how to address AI risks and capitalize on opportunities. The conversation includes a comprehensive action plan for ethical AI implementation, offering practical steps for businesses. The episode concludes with closing remarks and ways for listeners to engage further.

# 86_Overwhelmed by AI? Here's Why Your Brain Fights Change

In this episode, Mariana Dalto explores the intriguing intersection of neuroscience and artificial intelligence, focusing on the brain's natural resistance to AI. She discusses the brain's inherent priorities and the unique challenges posed by AI adaptation. The conversation delves into the barriers our brains create against AI integration and introduces neuroscience-based strategies to overcome them. Mariana emphasizes the importance of cultivating adaptation skills for thriving in an AI-driven world. The episode wraps up with final thoughts and actionable next steps for listeners aiming to enhance their AI integration skills.

#85 Secrets Behind Press Release: Success Revealed with Mickie Kennedy

Join Mariana Dalto as she chats with Mickie Kennedy about his entrepreneurial journey and the growth of eReleases. Discover the impact of partnering with PR Newswire and strategies to overcome email reach challenges. Mickie clarifies the roles of Newswire services and distinguishes press releases from articles. Learn how to avoid common press release mistakes and enhance impact using industry surveys. The discussion covers crafting effective survey questions, maximizing media exposure, and leveraging surveys for SEO and entertainment. Gain insights into PR training and hiring Mickie for expertise. Concludes with resources for further exploration.

#84 How Human Design Can Help Your Business Grow with Liz Forman

In this episode, Mariana Dalto welcomes Liz Forman to discuss her unique marketing approach, emphasizing the role of human design for business owners. They explore how leveraging individual strengths can optimize business operations and the risks of misaligned frameworks. Liz shares insights on fine-tuning messaging to reach the right audience and integrating story brand with human design. A case study on the Generator type highlights practical applications, while the discussion on using one's body's voice aids business decisions. Listeners learn about obtaining a personalized human design report and effective communication strategies. The episode concludes with a success story on revenue growth and contact information for further engagement.

#83 From AI Chaos to AI Success: The Paradigm Shift Framework for Business Leaders

In this episode, Mariana Dalto delves into the transformative power of AI and presents a framework for success in this evolving landscape. She explores the paradigm disruptions caused by AI, contrasting finite and infinite thinking in its context. Mariana discusses how AI democratizes capabilities and redefines value contribution in the modern era. She examines AI's significant impact on content creation and the necessary psychological adaptations for AI-driven work. The episode also highlights the human paradigm shifts and mindset changes required to embrace AI technology, offering listeners insights into navigating this new technological frontier.

#82 The 3-Tier Podcast Strategy That Converts Listeners to Clients

Join Mariana Dalto as she chats with Tom Schwab about the power of podcasting in building trust and credibility. They discuss acquiring qualified leads, podcasting's global reach, and its role as a branding tool. Tom shares insights from his book "Podcast Guest Profits" and differentiates podcast guesting from traditional marketing. Discover common mistakes, Interview Valet's unique approach, and strategies for successful podcast appearances, including AI's role. Learn key metrics for measuring benefits, overcoming self-doubt, and the importance of comfort in conversations. Plus, find out how to connect with Tom Schwab.