#64 Why Trust Is Your Biggest Business Expense with Tom Chowaniec
S1 E64 • May 15, 2025 • 28 minsIn this episode, Mariana Dalto welcomes Tom Chowaniec to discuss the pivotal role of trust in both small and large organizations. Tom shares his journey from engineering to executive leadership, highlighting the unique challenges in building trust across different business sizes. They delve into the process of rebuilding trust after failures, emphasizing the eight pillars of trust. The conversation explores trust-building through clarity, balancing performance with compassion, and spotting integrity in leaders. Tom also discusses the importance of staying relevant, building commitment, and ensuring meaningful contributions. The episode concludes with insights on diagnosing trust issues, committing to trust-building, and tracking progress.
#63 Why Your Leadership Isn’t Working: The 3 Styles You Need with Paul Thornton
S1 E63 • May 8, 2025 • 32 minsIn this episode, Mariana Dalto welcomes Paul Thornton to explore leadership in small businesses. Paul shares his background, early influences, and the impact of mentors on his leadership journey. They discuss common mistakes, strategies for overcoming them, and developing effective leadership styles. The conversation includes real-world applications, employee engagement strategies, and managing high-pressure scenarios. Paul also offers insights into leadership across different business sizes and enhancing communication skills. He concludes with valuable resources, book recommendations, and his final thoughts on leadership.
#62 Top 5 Self-Sabotage Patterns Every Business Owner Must Break
S1 E62 • May 2, 2025 • 14 minsIn this episode, Mariana Dalto delves into common sabotage patterns that hinder small business success. She begins by providing an overview of these patterns, then explores specific ones in detail. The first pattern discussed is setting impossibly big goals that are unachievable, followed by ignoring long-term consequences of decisions. Mariana examines the tendency to outsource responsibility for success and the paradox of sabotaging success to perpetuate the chase. She also addresses the feeling of being stuck in confusion and overwhelm. The episode concludes with a summary of these sabotage patterns and closing remarks, offering insights for overcoming these challenges.
#61 Why Every Business Owner Needs a Coach to Scale Faster
S1 E61 • Apr 30, 2025 • 17 minsIn this episode, Mariana Dalto explores the multifaceted world of business coaching and its benefits for small business owners. She addresses common challenges in lead generation and the importance of evaluating marketing efforts. The discussion highlights improving communication and emotional intelligence through NLP, alongside time management strategies tailored for entrepreneurs. Mariana delves into the systems and focus needed for scaling a business, underscoring the significance of client retention. The episode concludes with a summary of the value of professional coaching, followed by closing remarks and a call to action for listeners seeking growth in their ventures.
#60 The Secret to Engaging Employees: Clear Communication by Alejandra Ramirez
S1 E60 • Apr 24, 2025 • 24 minsIn this episode, Mariana Dalto interviews Alejandra Ramirez, who shares her journey and the inspiration behind ReadyCultures. Alejandra discusses patterns and symptoms of poor internal communication and the costs associated with high turnover, emphasizing its impact on company culture. She introduces the Three H Framework, explaining its role in improving communication. The conversation highlights ReadyCultures' internal communication audit and how businesses can access the framework and schedule an audit. Alejandra concludes with her final thoughts and provides contact information for listeners interested in improving their company's communication strategies.
#59 How to Use NLP Storytelling in Business to Sell More and Build Trust
S1 E59 • Apr 23, 2025 • 12 minsIn this episode, Mariana Dalto delves into the realm of NLP and emotional communication in business. She explores techniques for enhancing storytelling and charisma, offering insights on crafting stories infused with emotional triggers. The discussion emphasizes the power of building genuine connections through storytelling and provides tips for persuasive business communication. Mariana wraps up with closing remarks and hints at future topics to be explored in upcoming episodes.
#58 Effective Ways For Entrepreneurs To Reduce Workload And Increase Productivity with Batu Cet
S1 E58 • Apr 17, 2025 • 26 minsIn this episode, Mariana Dalto interviews Batu Cet about his entrepreneurial journey, focusing on the intricacies and phases of joint ventures. Batu sheds light on common partnership mistakes and the importance of team training, offering guidance on setting up a successful joint venture project. The conversation delves into his team's additional services and the role of outsourcing while emphasizing core strengths. Batu provides contact information and offers a free consultation, discussing affiliate programs and sharing final thoughts. The episode concludes with words of encouragement and a farewell.
#57 Avoid These Leadership Mistakes! Hiring & Growth Tips from Aaron Goodwin
S1 E57 • Mar 20, 2025 • 28 minsIn this episode, Mariana Dalto talks to Aaron Goodwin about his entrepreneurial journey and his career shift to real estate in response to COVID-19. Aaron emphasizes the importance of coaching and mentorship in business growth, sharing insights on his partnership with his wife and their strategy for scaling businesses from $1 million to $8 million. The discussion covers the roles of sales, marketing, and leadership in business expansion, addressing common leadership mistakes and effective hiring processes. Aaron shares daily practices for success and learning implementation, along with his recommendations and closing thoughts. The episode wraps up with how to connect with Aaron and a free book offer.
#56 Conquer Your Fears and Unlock Your Inner Warrior with Bernice McDonald
S1 E56 • Mar 13, 2025 • 28 minsIn this episode, Mariana Dalto chats with Bernice McDonald, exploring her journey and insights on managing fear. Bernice shares techniques and practices to overcome fear, introducing her book and its key phases. The discussion includes daily practices to cultivate courage and train your inner warrior. Bernice offers a final message of appreciation and reflection, sharing contact information and social media links, along with a free book offer. The episode encourages audience feedback and emphasizes the importance of reviews. It concludes with closing remarks and a farewell.
#55 Discover How To Achieve Hypergrowth In Your Business with Glenn Poulos
S1 E55 • Mar 6, 2025 • 36 minsIn this episode, Mariana Dalto interviews Glenn Poulos, discussing his career journey and transition to business ownership with a focus on financial planning. Glenn shares insights on building a customer base and emphasizes the importance of due diligence when acquiring a business. He highlights the advantages of purchasing an established company and offers sales insights from his book, "Never Sit in the Lobby". The conversation explores the power of three in sales, team motivation, and effective compensation strategies, while also considering the impact of AI on sales. Glenn provides final advice for entrepreneurs and shares where listeners can find his book.
#54 Discovering How Burnt-Out Leaders Can Truly Thrive with Svetlana Dubinsky
S1 E54 • Feb 27, 2025 • 27 minsIn this episode, Mariana Dalto welcomes Svetlana Dubinsky, who shares her journey from corporate life to entrepreneurship, driven by her collaboration with Joe Dispenza. Svetlana discusses the challenges faced by healthcare providers and offers solutions for managing stress effectively. She highlights the importance of self-awareness and introduces techniques for stress management, emphasizing the shift from information to transformation in personal growth. The conversation includes details about special offers and upcoming workshops. The episode concludes with closing remarks and a call to action for listeners.
#53 Stop Pitching, Start Connecting: The Ultimate Sales Strategy with Scott Schilling
S1 E53 • Feb 20, 2025 • 35 minsIn this episode, Mariana Dalto interviews Scott Schilling about his journey in sales, marketing, and public speaking. Scott highlights the importance of authenticity and relationship-building in business, discussing challenges and the role of AI. He introduces his "Seven Steps to Heart-Centered Selling" ebook, focusing on value, authenticity, and understanding customer needs. The conversation covers trust-building, helping others, simplifying sales communication, and recognizing when a sale is complete. The episode wraps up with details on where to learn more about Scott Schilling.
#52 The Hidden Formula to Generating Unlimited Leads on Facebook with John Dwyer
S1 E52 • Feb 13, 2025 • 31 minsIn this episode, Mariana Dalto speaks with John Dwyer, exploring his expertise in marketing and the use of "wow factors" to captivate audiences. John delves into incentive-based marketing, discussing consumer psychology and the effectiveness of these strategies while pointing out common pitfalls. He shares insights on data collection and social media strategies, including a detailed formula for Facebook contests. The conversation covers setting up and managing incentive campaigns, measuring their success, and dealing with skepticism. John advises against price discounting and free vacation offers, introducing "The Wow Manifesto" and offering final business advice. The episode concludes with closing remarks and a call to action for listeners.
#51 AI for Business: The Secret to Scaling Faster & Smarter with Basel Hakim
S1 E51 • Feb 6, 2025 • 36 minsMariana Dalto interviews Basel Hakim, exploring his journey into entrepreneurship and AI, with a focus on targeting home service contractors. Basel discusses strategies for reducing overhead and automating profits, highlighting the integration of AI into sales and marketing. He shares insights on customizing AI for lead generation and sales, and the solutions offered by Web Services Pro. The conversation delves into balancing AI with a human touch in customer service and managing unqualified leads. Basel emphasizes enhancing visibility through ads and SEO, using endorsed traffic and partnerships, and re-engaging old leads with AI. The episode concludes with ways to connect with Basel and the importance of AI guidance for businesses.
#50 Don't Let Impostor Syndrome Hold You Back with Mary Czarnecki
S1 E50 • Jan 30, 2025 • 24 minsIn this episode, Mariana Dalto interviews Mary Czarnecki, who shares her background and journey in overcoming impostor syndrome through personal experiences. Mary introduces her FIREPROOF framework, providing client examples to illustrate its effectiveness. The conversation delves into the power of storytelling in business and how it can drive success. Mary discusses her workshop topics and the customization options available for different audiences. She offers strategies for overcoming self-doubt, encouraging listeners to embrace their potential. The episode concludes with closing remarks and Mary’s contact information for those interested in learning more about her work.
#49_ Five Marketing Strategies to Grow Your Business in Any Economy
S1 E49 • Jan 29, 2025 • 13 minsMariana Dalto introduces the episode with a focus on effective marketing strategies for business growth. She emphasizes the importance of building a clear brand story and achieving omnipresence in marketing. The discussion covers practical tips for creating a content calendar and strategies for collaboration to enhance reach. Mariana highlights the often-overlooked importance of consistent follow-up in nurturing business relationships. The episode concludes with key takeaways and closing remarks, encouraging listeners to implement the discussed strategies in their own businesses.
#48 How Podcasts Are Revolutionizing Business Marketing with Carrolee Drummonds
S1 E48 • Jan 23, 2025 • 29 minsMariana Dalto welcomes Carrolee Drummonds to discuss her journey into content marketing and her career pivot to storytelling and consulting due to health impacts. Carrolee shares insights on leveraging podcasts for business growth and offers advice for small business owners on starting their own podcasts. The conversation highlights the benefits of podcasting for branding and provides tips on overcoming nerves and preparing for pitches. Carrolee also shares her resources for podcast guesting and emphasizes the importance of diversifying marketing strategies and building email lists. The episode concludes with a look at Carrolee's online presence and community for podcast guesting, along with closing remarks and a call to action.
#47 Discover the Easy Way to Optimize with AI and Automation with Alane Boyd
S1 E47 • Jan 16, 2025 • 33 minsIn this episode, Mariana Dalto chats with Alane Boyd about her tech journey and business evolution. Alane highlights her focus on AI and automation to tackle inefficiencies and stresses the importance of collaboration in AI implementation. They discuss integrating automation with CRM systems, strategies for cutting costs, and effective communication tools for businesses. Alane shares insights on managing client expectations and timing for adopting new technologies. The conversation also touches on common project management pitfalls and resources for optimization. The episode wraps up with Alane's final thoughts and a call to action.
#46 Overcoming Fear and Embracing Joy with Dez Maya
S1 E46 • Jan 9, 2025 • 29 minsMariana Dalto welcomes Dez Maya to discuss her inspiring journey into the world of coaching. Dez shares the early challenges she faced when starting her business and delves into effective strategies for acquiring and retaining clients. The conversation highlights common client challenges, particularly the impact of fear on growth, and Dez's personal story of overcoming self-limiting beliefs. She emphasizes the importance of embracing joy and discipline in entrepreneurship, along with the significance of a supportive network and handling criticism. Listeners are encouraged to connect with Dez and explore her coaching programs. The episode wraps up with closing remarks and a call to action.
#45 Elevate Your Client Experience and Unleash Your Brand with Lisa Shorr
S1 E45 • Jan 2, 2025 • 28 minsMariana Dalto introduces Lisa Shorr, who shares her background and journey, including the challenges she faced after being fired by a client. Lisa emphasizes the significance of consistent branding and creating exceptional client experiences. The conversation delves into calculating the lifetime value of a client and the integration of sales and service to enhance these experiences. Lisa clarifies the distinction between customer service and client experience and provides a breakdown of her BRAND method. The episode also touches on Lisa's upcoming book, "Your Brand Unleashed." It wraps up with closing remarks, show notes, and reminders for listeners.