#72 The #1 Fix to Attract Better Clients Without More Content

In this episode, Mariana Dalto welcomes listeners to the show and explores the art of crafting a strong value proposition tailored for small business owners. She delves into the concept of "selling without selling," focusing on the mindset and messaging strategies that drive revenue growth. Mariana emphasizes the power of specificity in business communication, illustrating how precise messaging can enhance engagement. She introduces the Lead Flow Program, designed to help businesses unlock effective messaging strategies. The episode wraps up with closing remarks and a call to action, encouraging listeners to apply the insights shared to elevate their business communication and growth strategies.

#71 From Invisible to In-Demand: 8 Ways to Drive Traffic Without Ads

In this episode, Mariana Dalto delves into the essential components of effective marketing for small businesses. She begins by discussing the critical role of a chief marketing officer and the importance of data-driven decision making. Mariana explores CRM systems and the use of behavioral data to enhance marketing funnels, followed by strategies for leveraging social media for lead generation. The conversation shifts to identifying traffic sources and optimizing conversion rates. Practical action steps for implementing a comprehensive marketing strategy are provided, and the episode concludes with closing remarks and a call to action, encouraging listeners to apply the insights shared.

#70 AI vs. Automation: What Every Smart Business Owner Needs to Know

In this episode, Mariana Dalto explores the profound impact of AI on small businesses, introducing the concept of AI Strategy Studio membership. She outlines the seven key AI value drivers that can enhance business operations and distinguishes between automation and AI transformation in managing business tasks. Mariana shares real-world examples that illustrate the effective combination of automation and AI, providing insightful takeaways for listeners. The episode concludes with an invitation to join the AI Strategy Studio, offering further exploration into leveraging AI for business success.

#69 How to Use AI in Marketing and Sales Without Overwhelm

In this episode, Mariana Dalto explores the integration of AI in small businesses, discussing its role and practical applications for enhancing business operations. She addresses how AI can improve efficiency and highlights common mistakes businesses make when implementing AI solutions. Mariana delves into the concept of prompt engineering and offers an action plan for effectively integrating AI into business strategies. The episode concludes with a promotion for AI membership training and final remarks, expressing gratitude to the audience for their continued support.

#68 The 3 Pillars Every Small Business Needs for Predictable Growth

In this episode, Mariana Dalto delves into the critical elements of building a successful small business, starting with foundational concepts and common pitfalls to avoid. She emphasizes the importance of goal setting and strategic planning, and explores how mission, vision, and core values play into effective business modeling. The discussion extends to sales, marketing, and optimizing the client journey, while highlighting essential metrics and operational systems for business efficiency. Mariana introduces GoHighLevel CRM as a tool for streamlining operations, and wraps up with insights on the Lead Flow Foundation Course. The episode also features a sponsor offering a free guide to building revenue.

#67 How Brain Science Can Help Your Business Grow Fast with Dr. Thomas Trautmann

In this episode, Mariana Dalto interviews Dr. Thomas Trachman, who shares his journey into the field of neuromarketing and the founding of Happy Brains. The discussion delves into the origins of neuromarketing strategies and how leveraging subconscious frustrations can influence decision-making. Thomas explains techniques for identifying and targeting these frustrations to craft unforgettable customer experiences. Additionally, they explore the complexities of brand management and the importance of understanding consumer behavior. Thomas offers encouragement to delve deeper into neuromarketing and shares his final thoughts and advice. The episode concludes with show notes, contact information, a teaser for a potential follow-up episode, and closing remarks.

#66 Can A Dog Sanctuary Change The World? with David Kerpel

In this episode, Mariana Dalto interviews David Kerpel, founder of Forever Home Dog Sanctuary. David shares his journey from legal practice to managing a nonprofit, highlighting the challenges and rewards of this transition. They discuss the importance of securing land and rallying community involvement, treating a nonprofit with a business mindset, and the significance of partnerships and community support. David offers valuable tips for those interested in starting a nonprofit and explains how listeners can support Forever Home Dog Sanctuary. The episode wraps up with David's thoughts on perseverance in nonprofit work, followed by expressions of appreciation and closing remarks.

#65 The Hidden Skill That Makes You Stronger in Business and Life with Jeff Patterson

In this episode, Mariana Dalto welcomes Jeff Patterson to discuss his journey in meditative and martial arts, and the founding of Northwest Fighting Arts and the Yielding Warrior Program. Jeff shares insights from his book, focusing on the concept of yielding and its three aspects: physical, mental, and emotional. They explore how life practice and meditative arts can aid in stress management, and how yielding principles apply to both business and personal life. Jeff emphasizes the importance of consistency and motivation in meditative practice and shares insights from visionary meditation experiences. The episode concludes with tips for effective meditation, resources, and a call to action for listeners.

#64 Why Trust Is Your Biggest Business Expense with Tom Chowaniec

In this episode, Mariana Dalto welcomes Tom Chowaniec to discuss the pivotal role of trust in both small and large organizations. Tom shares his journey from engineering to executive leadership, highlighting the unique challenges in building trust across different business sizes. They delve into the process of rebuilding trust after failures, emphasizing the eight pillars of trust. The conversation explores trust-building through clarity, balancing performance with compassion, and spotting integrity in leaders. Tom also discusses the importance of staying relevant, building commitment, and ensuring meaningful contributions. The episode concludes with insights on diagnosing trust issues, committing to trust-building, and tracking progress.

#63 Why Your Leadership Isn’t Working: The 3 Styles You Need with Paul Thornton

In this episode, Mariana Dalto welcomes Paul Thornton to explore leadership in small businesses. Paul shares his background, early influences, and the impact of mentors on his leadership journey. They discuss common mistakes, strategies for overcoming them, and developing effective leadership styles. The conversation includes real-world applications, employee engagement strategies, and managing high-pressure scenarios. Paul also offers insights into leadership across different business sizes and enhancing communication skills. He concludes with valuable resources, book recommendations, and his final thoughts on leadership.

#62 Top 5 Self-Sabotage Patterns Every Business Owner Must Break

In this episode, Mariana Dalto delves into common sabotage patterns that hinder small business success. She begins by providing an overview of these patterns, then explores specific ones in detail. The first pattern discussed is setting impossibly big goals that are unachievable, followed by ignoring long-term consequences of decisions. Mariana examines the tendency to outsource responsibility for success and the paradox of sabotaging success to perpetuate the chase. She also addresses the feeling of being stuck in confusion and overwhelm. The episode concludes with a summary of these sabotage patterns and closing remarks, offering insights for overcoming these challenges.

#61 Why Every Business Owner Needs a Coach to Scale Faster

In this episode, Mariana Dalto explores the multifaceted world of business coaching and its benefits for small business owners. She addresses common challenges in lead generation and the importance of evaluating marketing efforts. The discussion highlights improving communication and emotional intelligence through NLP, alongside time management strategies tailored for entrepreneurs. Mariana delves into the systems and focus needed for scaling a business, underscoring the significance of client retention. The episode concludes with a summary of the value of professional coaching, followed by closing remarks and a call to action for listeners seeking growth in their ventures.

#60 The Secret to Engaging Employees: Clear Communication by Alejandra Ramirez

In this episode, Mariana Dalto interviews Alejandra Ramirez, who shares her journey and the inspiration behind ReadyCultures. Alejandra discusses patterns and symptoms of poor internal communication and the costs associated with high turnover, emphasizing its impact on company culture. She introduces the Three H Framework, explaining its role in improving communication. The conversation highlights ReadyCultures' internal communication audit and how businesses can access the framework and schedule an audit. Alejandra concludes with her final thoughts and provides contact information for listeners interested in improving their company's communication strategies.

#59 How to Use NLP Storytelling in Business to Sell More and Build Trust

In this episode, Mariana Dalto delves into the realm of NLP and emotional communication in business. She explores techniques for enhancing storytelling and charisma, offering insights on crafting stories infused with emotional triggers. The discussion emphasizes the power of building genuine connections through storytelling and provides tips for persuasive business communication. Mariana wraps up with closing remarks and hints at future topics to be explored in upcoming episodes.

#58 Effective Ways For Entrepreneurs To Reduce Workload And Increase Productivity with Batu Cet

In this episode, Mariana Dalto interviews Batu Cet about his entrepreneurial journey, focusing on the intricacies and phases of joint ventures. Batu sheds light on common partnership mistakes and the importance of team training, offering guidance on setting up a successful joint venture project. The conversation delves into his team's additional services and the role of outsourcing while emphasizing core strengths. Batu provides contact information and offers a free consultation, discussing affiliate programs and sharing final thoughts. The episode concludes with words of encouragement and a farewell.

#57 Avoid These Leadership Mistakes! Hiring & Growth Tips from Aaron Goodwin

In this episode, Mariana Dalto talks to Aaron Goodwin about his entrepreneurial journey and his career shift to real estate in response to COVID-19. Aaron emphasizes the importance of coaching and mentorship in business growth, sharing insights on his partnership with his wife and their strategy for scaling businesses from $1 million to $8 million. The discussion covers the roles of sales, marketing, and leadership in business expansion, addressing common leadership mistakes and effective hiring processes. Aaron shares daily practices for success and learning implementation, along with his recommendations and closing thoughts. The episode wraps up with how to connect with Aaron and a free book offer.

#56 Conquer Your Fears and Unlock Your Inner Warrior with Bernice McDonald

In this episode, Mariana Dalto chats with Bernice McDonald, exploring her journey and insights on managing fear. Bernice shares techniques and practices to overcome fear, introducing her book and its key phases. The discussion includes daily practices to cultivate courage and train your inner warrior. Bernice offers a final message of appreciation and reflection, sharing contact information and social media links, along with a free book offer. The episode encourages audience feedback and emphasizes the importance of reviews. It concludes with closing remarks and a farewell.

#55 Discover How To Achieve Hypergrowth In Your Business with Glenn Poulos

In this episode, Mariana Dalto interviews Glenn Poulos, discussing his career journey and transition to business ownership with a focus on financial planning. Glenn shares insights on building a customer base and emphasizes the importance of due diligence when acquiring a business. He highlights the advantages of purchasing an established company and offers sales insights from his book, "Never Sit in the Lobby". The conversation explores the power of three in sales, team motivation, and effective compensation strategies, while also considering the impact of AI on sales. Glenn provides final advice for entrepreneurs and shares where listeners can find his book.

#54 Discovering How Burnt-Out Leaders Can Truly Thrive with Svetlana Dubinsky

In this episode, Mariana Dalto welcomes Svetlana Dubinsky, who shares her journey from corporate life to entrepreneurship, driven by her collaboration with Joe Dispenza. Svetlana discusses the challenges faced by healthcare providers and offers solutions for managing stress effectively. She highlights the importance of self-awareness and introduces techniques for stress management, emphasizing the shift from information to transformation in personal growth. The conversation includes details about special offers and upcoming workshops. The episode concludes with closing remarks and a call to action for listeners.

#53 Stop Pitching, Start Connecting: The Ultimate Sales Strategy with Scott Schilling

In this episode, Mariana Dalto interviews Scott Schilling about his journey in sales, marketing, and public speaking. Scott highlights the importance of authenticity and relationship-building in business, discussing challenges and the role of AI. He introduces his "Seven Steps to Heart-Centered Selling" ebook, focusing on value, authenticity, and understanding customer needs. The conversation covers trust-building, helping others, simplifying sales communication, and recognizing when a sale is complete. The episode wraps up with details on where to learn more about Scott Schilling.