#67 How Brain Science Can Help Your Business Grow Fast with Dr. Thomas Trautmann
In this episode, Mariana Dalto interviews Dr. Thomas Trachman, who shares his journey into the field of neuromarketing and the founding of Happy Brains. The discussion delves into the origins of neuromarketing strategies and how leveraging subconscious frustrations can influence decision-making. Thomas explains techniques for identifying and targeting these frustrations to craft unforgettable customer experiences. Additionally, they explore the complexities of brand management and the importance of understanding consumer behavior. Thomas offers encouragement to delve deeper into neuromarketing and shares his final thoughts and advice. The episode concludes with show notes, contact information, a teaser for a potential follow-up episode, and closing remarks.
Key Points
- Understanding and addressing subconscious frustrations can significantly enhance your ability to connect with clients and drive decisions ethically.
- Effective communication involves not just listening, but practicing "silent listening" where you are fully present and focused on the other person without planning your next response.
- Switching to a "you language" in your communication helps to make the other person feel valued and understood, fostering better relationships and making you more unforgettable.
ABOUT
Dr. Thomas Trautmann - The Brain Guy
Dr. Thomas Trautmann is a dynamic entrepreneur, coach, author, and speaker, passionately dedicated to making business owners unforgettable. As the founder of Happy Brains, Thomas utilizes the Science of Ethical Persuasion to transform lives and businesses, fostering communities that thrive on mutual growth and success.
With a Ph.D. in artificial intelligence and an engineering degree in computer science, Thomas's career path led him through influential roles at companies like IBM, HP, AOL, Bosch, and Steelcase. His entrepreneurial spirit eventually guided him to start his own businesses, where he learned invaluable lessons from both triumphs and challenges.
As a Certified Neuromarketing Instructor, Thomas leverages cutting-edge brain and decision-making science to enhance his clients' marketing, sales, and business strategies. His insights into the differences between male and female brains inspired the creation of the NeuroCouple System and his first book, "Is There a Brain in Your Couple?"
Recognizing the need for a more human touch in neuromarketing, Thomas developed the Ethical Persuader System and authored “Make Me Great.”
Central to Thomas's mission is the "Make Me Great" concept, which focuses on making business owners to become unforgettable. He guides CEOs, Executives, and Business Owners to evolve from stressed Chihuahuas to happy and successful Kangals, fostering trust, success, and fun in their lives.
As a 10X Elite Business Coach with Grant Cardone, Thomas combines brain science and ethical persuasion with Cardone's expertise in money, marketing, and sales, helping clients achieve exponential growth.
Today, Thomas delivers workshops, training, coaching, and seminars for organizations and individuals worldwide. As a global conference speaker, he empowers people to become ethical persuaders and fulfilled business owners, living life to the fullest.
LINK MENTIONED IN THIS EPISODE:
Website: https://home.happy-brains.com/
https://www.facebook.com/happybrainsbyTT https://www.linkedin.com/in/thomastrautmann/ www.youtube.com/@happy-brains https://www.instagram.com/happybrainstt/ https://www.tiktok.com/@Thomas_Trautmann https://x.com/thomastrautmann Podcast: The new one is “Make Me Great” https://www.youtube.com/playlist?list=PLjoDVJFbK2NxwnySeILAcdY2SD0BF2n2W
Book “Make me Great”: https://make-me-great.com/mmg-book
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Transcript
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