#71 From Invisible to In-Demand: 8 Ways to Drive Traffic Without Ads
In this episode, Mariana Dalto delves into the essential components of effective marketing for small businesses. She begins by discussing the critical role of a chief marketing officer and the importance of data-driven decision making. Mariana explores CRM systems and the use of behavioral data to enhance marketing funnels, followed by strategies for leveraging social media for lead generation. The conversation shifts to identifying traffic sources and optimizing conversion rates. Practical action steps for implementing a comprehensive marketing strategy are provided, and the episode concludes with closing remarks and a call to action, encouraging listeners to apply the insights shared.
Key Points
- Great marketing relies not on a big budget but on having the right systems and strategies, particularly by treating data as the most important currency.
- Social media should be used strategically as a lead generation tool, focusing on authenticity and moving relationships into a controlled CRM system.
- Consistent execution of proven marketing principles, such as setting up simple funnels and leveraging multiple traffic sources, separates thriving businesses from struggling ones.
ABOUT MARIANA
Mariana Dalto is a world-class Revenue Coach and AI Marketing Consultant known for transforming how service-based businesses grow, scale, and lead with purpose. With over two decades of corporate marketing experience and advanced certifications from Business Made Simple and the 10X Coaching Program, Mariana blends timeless strategy with cutting-edge AI to help business owners unlock new levels of revenue and visibility. As the founder of The Dalto Revenue System™—a proprietary framework “Powered by AI. Driven by Strategy.”—Mariana has helped entrepreneurs clarify their message, optimize their marketing, and streamline their lead flow using automation and smart content systems. She is also the host of The Mariana Dalto Show, a top-rated podcast spotlighting growth strategies, high-performing entrepreneurs, and innovative marketing practices. Her work is driven by one mission: to help small business owners stop spinning their wheels and start generating consistent, scalable income—without sacrificing their sanity or soul. Whether on stage, in a workshop, or behind the mic, Mariana delivers practical insights with infectious energy, always empowering her audience to take bold, strategic action.
ABOUT THE SHOW
In this episode, Mariana teaches you how to think like a Chief Marketing Officer — no matter the size of your business. You’ll uncover the five foundational pillars of digital marketing, learn how to build simple and effective funnels, and discover nine powerful traffic sources (eight of which are totally free) that can immediately boost your visibility and drive qualified leads. Whether you’re a solopreneur or building a team, this episode delivers practical insights to help you move from overwhelmed to strategic, and from invisible to in-demand.
LINK MENTIONED IN THIS EPISODE:
Website: https://www.marianadalto.com
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Transcript
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