#78 This Question Decides If You’ll Make Millions!
In this episode, Mariana Dalto explores the concept of positioning in business, differentiating between being a CEO and merely an expensive employee. She introduces the Six Position Business Framework and shares Amy's story of her digital marketing agency. Mariana discusses the value hierarchy in business ownership and necessary paradigm shifts in self-assessment. The episode dispels myths around time and money, citing Richard Branson's routine. AI's role in business success and the top challenges for small businesses are examined. Mariana emphasizes visibility, community, and mentorship, offering strategic growth steps. The episode concludes with advice on finding the right mentor and a preview of the next episode on understanding your value proposition.
Key Points
- Understanding the six position business framework can transform a business owner from a doer to a true owner, enabling significant growth and efficiency.
- Successful business growth hinges on leveraging AI and automation correctly, which amplifies effective systems and processes rather than just making inefficient practices more efficient.
- Visibility, community, and influence are crucial for business success, and overcoming these challenges requires consistent action, accountability, and often mentorship from those who have already navigated similar paths.
ABOUT MARIANA
Mariana Dalto is a world-class Revenue Coach and AI Marketing Consultant known for transforming how service-based businesses grow, scale, and lead with purpose. With over two decades of corporate marketing experience and advanced certifications from Business Made Simple and the 10X Coaching Program, Mariana blends timeless strategy with cutting-edge AI to help business owners unlock new levels of revenue and visibility. As the founder of The Dalto Revenue System™—a proprietary framework “Powered by AI. Driven by Strategy.”—Mariana has helped entrepreneurs clarify their message, optimize their marketing, and streamline their lead flow using automation and smart content systems. She is also the host of The Mariana Dalto Show, a top-rated podcast spotlighting growth strategies, high-performing entrepreneurs, and innovative marketing practices. Her work is driven by one mission: to help small business owners stop spinning their wheels and start generating consistent, scalable income—without sacrificing their sanity or soul. Whether on stage, in a workshop, or behind the mic, Mariana delivers practical insights with infectious energy, always empowering her audience to take bold, strategic action.
ABOUT THE SHOW
In this eye-opening episode, we explore why 95% of small business owners with 5-50 employees unknowingly trap themselves in the three lowest-paid positions within their own companies, working 60-80 hour weeks while their businesses plateau at six figures. Discover the revolutionary 6-Position Business Framework that separates struggling entrepreneurs from millionaire business owners, learn how the "expertise trap" might be limiting your growth, and understand why the time-equals-money mindset keeps you stuck as an expensive employee rather than a true CEO. We also dive into the five biggest challenges killing small businesses today and reveal how AI amplifies your current positioning—whether that's helping you scale to seven figures or keeping you trapped as the bottleneck in your own operation.
LINK MENTIONED IN THIS EPISODE:
Website: https://www.marianadalto.com
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Transcript
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