#14 How to Invite Your Customer into a Story to Close More Deals

Mariana Dalto introduces the Customer's Hero Framework, outlining its steps to enhance customer-centric positioning. She delves into identifying customer problems, presenting solutions, and creating a plan. Mariana discusses the importance of urgency and a strong call to action, providing a guide to crafting an effective Customer Hero Sales Script. The episode highlights the benefits of focusing on customer needs and recaps key points. Mariana previews the next episode and concludes with closing remarks and a call to action.