#14 How to Invite Your Customer into a Story to Close More Deals
Mariana Dalto introduces the Customer's Hero Framework, outlining its steps to enhance customer-centric positioning. She delves into identifying customer problems, presenting solutions, and creating a plan. Mariana discusses the importance of urgency and a strong call to action, providing a guide to crafting an effective Customer Hero Sales Script. The episode highlights the benefits of focusing on customer needs and recaps key points. Mariana previews the next episode and concludes with closing remarks and a call to action.
Key Points
- Making your customers the hero of their own story can transform your sales approach and build lasting relationships.
- Clearly identifying and articulating your customer's problem is crucial for capturing their attention and starting their buying journey.
- Creating a sense of urgency by highlighting the stakes and confidently asking for the sale can significantly increase your chances of closing deals.
ABOUT MARIANA
Starting your own business is a huge achievement, but what comes next? Growing it into something big is where the real challenge lies. Creating your own podcast is a powerful tool for building relationships and growing your business. Small business owners often have the passion and drive but may lack the platform to connect with their audience effectively.
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Imagine if, instead of feeling like you're pushing products on your customers, you could make them feel like they're part of an exciting journey where they are the hero, and your product is the solution they've been searching for. This approach not only makes sales feel more natural and less adversarial but also builds lasting relationships with your customers. In this episode, we'll explore the powerful 'Customer is the Hero' framework by Donald Miller and how you can use it to turn your sales conversations into compelling stories.
LINK MENTIONED IN THIS EPISODE:
Free Resource Link: https://mardalto.com/salesscript
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Transcript
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