#20 Secrets to Boost Website Leads & Sales with Mariana Dalto

Mariana Dalto introduces today's episode, focusing on the power of storytelling in marketing and its connection to effective websites. She shares her background and explores the story brand framework, detailing Steps 1 to 4: Character, Problem, Guide, and Plan, with practical examples for various businesses. Steps 5 and 6, Call to Action and Success/Failure, are also discussed with relevant examples. Mariana explains how to apply this framework to websites, addresses common mistakes, and emphasizes the impact of design. She highlights the power of visual storytelling and crafting a clear problem statement. The episode concludes with a guide to the ultimate website template and a teaser for the next episode.