#20 Secrets to Boost Website Leads & Sales with Mariana Dalto
Mariana Dalto introduces today's episode, focusing on the power of storytelling in marketing and its connection to effective websites. She shares her background and explores the story brand framework, detailing Steps 1 to 4: Character, Problem, Guide, and Plan, with practical examples for various businesses. Steps 5 and 6, Call to Action and Success/Failure, are also discussed with relevant examples. Mariana explains how to apply this framework to websites, addresses common mistakes, and emphasizes the impact of design. She highlights the power of visual storytelling and crafting a clear problem statement. The episode concludes with a guide to the ultimate website template and a teaser for the next episode.
Key Points
- Clarify your marketing message by focusing on the customer's needs and positioning your brand as the guide that helps them solve their problems.
- Ensure your website has a clear and compelling call to action in multiple sections to guide potential customers toward taking the next step with your business.
- Use visual storytelling and testimonials to build trust and establish authority, helping visitors connect emotionally with your brand and increasing conversion rates.
ABOUT MARIANA
Starting your own business is a huge achievement, but what comes next? Growing it into something big is where the real challenge lies. Balancing the demands of business and life can feel overwhelming. Small business owners often have the passion and drive but may lack the system and expertise to connect with their audience effectively. Through my 3-Step Growth Program, you can engage with your perfect clients, and establish a loyal customer base. Let’s transform your business into a recognizable brand and drive sales through the power of your own system. As a Grant Cardone Licensee Business Coach and a Business Made Simple Certified Coach, I specialize in helping small business owners like you grow their businesses through these opportunities, provide the support and strategies you need to overcome obstacles and thrive in all areas of your life! Ready to take the leap?
ABOUT THE SHOW
When customers are invited into a story, they pay more attention to the brand, make purchases, and have the talking points they need to tell others about those products or services.
People do not buy the best products and services, they buy the products and services that are communicated the clearest. People will only buy from you if you solve a problem they have. Your customers must clearly understand how your product or service makes their life better if you want them to place an order.
The Story Brand Framework by Donald Miller has transformed the way many businesses communicate with their customers. You will learn here the key elements of his framework, and how it applies to your business.
LINK MENTIONED IN THIS EPISODE:
Free Resource Link: https://mardalto.com/website
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Transcript
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