#51 AI for Business: The Secret to Scaling Faster & Smarter with Basel Hakim

Mariana Dalto interviews Basel Hakim, exploring his journey into entrepreneurship and AI, with a focus on targeting home service contractors. Basel discusses strategies for reducing overhead and automating profits, highlighting the integration of AI into sales and marketing. He shares insights on customizing AI for lead generation and sales, and the solutions offered by Web Services Pro. The conversation delves into balancing AI with a human touch in customer service and managing unqualified leads. Basel emphasizes enhancing visibility through ads and SEO, using endorsed traffic and partnerships, and re-engaging old leads with AI. The episode concludes with ways to connect with Basel and the importance of AI guidance for businesses.