#52 The Hidden Formula to Generating Unlimited Leads on Facebook with John Dwyer

In this episode, Mariana Dalto speaks with John Dwyer, exploring his expertise in marketing and the use of "wow factors" to captivate audiences. John delves into incentive-based marketing, discussing consumer psychology and the effectiveness of these strategies while pointing out common pitfalls. He shares insights on data collection and social media strategies, including a detailed formula for Facebook contests. The conversation covers setting up and managing incentive campaigns, measuring their success, and dealing with skepticism. John advises against price discounting and free vacation offers, introducing "The Wow Manifesto" and offering final business advice. The episode concludes with closing remarks and a call to action for listeners.