#52 The Hidden Formula to Generating Unlimited Leads on Facebook with John Dwyer
In this episode, Mariana Dalto speaks with John Dwyer, exploring his expertise in marketing and the use of "wow factors" to captivate audiences. John delves into incentive-based marketing, discussing consumer psychology and the effectiveness of these strategies while pointing out common pitfalls. He shares insights on data collection and social media strategies, including a detailed formula for Facebook contests. The conversation covers setting up and managing incentive campaigns, measuring their success, and dealing with skepticism. John advises against price discounting and free vacation offers, introducing "The Wow Manifesto" and offering final business advice. The episode concludes with closing remarks and a call to action for listeners.
Key Points
- Using wow factors instead of price discounts can effectively attract customers and differentiate your business from larger competitors.
- Running Facebook contests to give away your product or service can generate a high volume of qualified leads at a low cost per lead.
- Explaining the rationale behind incentives, such as free vacations, can help mitigate customer skepticism and increase the effectiveness of your marketing offers.
ABOUT
John is a marketing enigma, a “direct response customer attraction expert” who thinks way outside the box.
His marketing consultancy business is called The Institute Of Wow – & John’s mantra is that one’s marketing needs to “wow” prospects.
He’s also the guy who shocked the marketing world some years back when he convinced Jerry Seinfeld to come out of retirement to be the spokesman for an Australian banking institution, The Greater Building Society.
Jerry headed up a “free vacation campaign” which broke home loan lending records and remains folklore in the global banking industry…..people received a “free vacation” when they got a home loan.
This was probably one of the most successful “incentive-promotions” in the world, resulting in many BILLIONS of dollars in extra home loans.
John helps business owners understand how to exploit platforms like Facebook, Instagram, YouTube and LinkedIn by implementing “incentive-based marketing offers” that can be targeted specifically to certain audiences.
His client list reads like a Who’s Who of business and includes the likes of Rupert Murdoch’s News Ltd, 7 Eleven, Westfield Shopping Centres, Walt Disney, KFC and BP to name a few.
His skills have been used by such companies because they acknowledge he is “the master of creating incentives that work.”
He has created done-for-you “customer incentive packages” that businesses can plug & play – including “extraordinary customer rewards” like Fuel Savings & Free Vacations.
When it comes to “unique marketing concepts” that attract an avalanche of new clients for businesses, John certainly delivers.
LINK MENTIONED IN THIS EPISODE:
Resource: https://theinstituteofwow.com/media-resources-2/ Gift: https://wowmanifesto.com/gift/ https://theinstituteofwow.com/ Facebook: https://web.facebook.com/@institute.of.wow Instagram: https://www.instagram.com/the_institute_of_wow/ X: https://x.com/instituteofwow YouTube: www.youtube.com/@Theinstituteofwow Linkedin: https://www.linkedin.com/in/instituteofwow/ The Avalanche Leads Formula: https://bookofwow.com/ CONTEST FORMULA: https://fbcontestformula.com/
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Transcript
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