#96_The Reputation Formula: Social Proof Secret to Double Sales

In this episode, Mariana Dalto welcomes listeners and recaps the previous episode with Carl White before diving into online reputation management and the growing influence of AI. She explores the critical connection between reputation and revenue, discussing how poor reputation management can be identified and addressed. The conversation highlights the importance of building trust in today's economy and offers practical strategies for enhancing online reputation. Mariana explains the four pillars of reputation engines and how to leverage internet platforms for improvement. She outlines key action items for effective reputation management, concluding with an episode summary and her closing thoughts.