#96_The Reputation Formula: Social Proof Secret to Double Sales
In this episode, Mariana Dalto welcomes listeners and recaps the previous episode with Carl White before diving into online reputation management and the growing influence of AI. She explores the critical connection between reputation and revenue, discussing how poor reputation management can be identified and addressed. The conversation highlights the importance of building trust in today's economy and offers practical strategies for enhancing online reputation. Mariana explains the four pillars of reputation engines and how to leverage internet platforms for improvement. She outlines key action items for effective reputation management, concluding with an episode summary and her closing thoughts.
Key Points
- Online reputation management has evolved into a critical revenue infrastructure, requiring proactive strategies to build social proof and manage sentiment across multiple platforms.
- The integration of AI tools into reputation management enables businesses to monitor, respond, and build authority at scale, transforming how they are perceived and referenced online.
- A strong online reputation directly impacts conversion rates, cost per acquisition, and the ability to charge premium prices, making it essential for businesses to actively manage and optimize their digital presence.
ABOUT MARIANA
Mariana Dalto is a world-class Business Advisor and AI Consultant known for transforming how service-based businesses grow, scale, and lead with purpose. With over two decades of corporate marketing experience and advanced certifications from Business Made Simple and the 10X Coaching Program, Mariana blends timeless strategy with cutting-edge AI to help business owners unlock new levels of revenue and visibility. As the founder of The Dalto Revenue System—a proprietary framework “Powered by AI. Driven by Strategy.”—Mariana has helped entrepreneurs clarify their message, optimize their marketing, and streamline their lead flow using automation and smart content systems. She is also the host of The Mariana Dalto Show, a top-rated podcast spotlighting growth strategies, high-performing entrepreneurs, and innovative marketing practices. Her work is driven by one mission: to help small business owners stop spinning their wheels and start generating consistent, scalable income—without sacrificing their sanity or soul. Whether on stage, in a workshop, or behind the mic, Mariana delivers practical insights with infectious energy, always empowering her audience to take bold, strategic action.
ABOUT THE SHOW
Your online reputation isn't just protecting your brand anymore—it's your new revenue infrastructure. Discover why AI tools like ChatGPT are reading your reviews right now, and get the exact formula to turn reputation management into doubled revenue in 2026.
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Website: https://www.marianadalto.com
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Transcript
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