#89_Marketing Funnels for Beginners: 4-Step System to Automate Your Lead Generation
In this episode, Mariana Dalto discusses strategies for generating leads and sales without experiencing burnout, highlighting the importance of building scalable systems. She delves into the foundation of marketing funnel strategy and introduces the OVO sequence to make effective offers. Mariana breaks down the components and types of marketing funnels, providing guidance on choosing the right one for your business. The conversation includes key takeaways and a call to action, offering free resources to help implement these strategies. The episode concludes with a weekly challenge to maintain momentum and closing remarks to inspire listeners.
Key Points
- Building a marketing funnel starts with giving value first to build trust and then making an offer when the audience is ready.
- Automating your lead nurturing process through a CRM system can save time and ensure consistent engagement with your prospects.
- Choosing the right type of funnel—whether it's a webinar, lead magnet, quiz, or event—should align with your strengths and business model for maximum effectiveness.
ABOUT MARIANA
Mariana Dalto is a world-class Business Advisor and AI Consultant known for transforming how service-based businesses grow, scale, and lead with purpose. With over two decades of corporate marketing experience and advanced certifications from Business Made Simple and the 10X Coaching Program, Mariana blends timeless strategy with cutting-edge AI to help business owners unlock new levels of revenue and visibility. As the founder of The Dalto Revenue System—a proprietary framework “Powered by AI. Driven by Strategy.”—Mariana has helped entrepreneurs clarify their message, optimize their marketing, and streamline their lead flow using automation and smart content systems. She is also the host of The Mariana Dalto Show, a top-rated podcast spotlighting growth strategies, high-performing entrepreneurs, and innovative marketing practices. Her work is driven by one mission: to help small business owners stop spinning their wheels and start generating consistent, scalable income—without sacrificing their sanity or soul. Whether on stage, in a workshop, or behind the mic, Mariana delivers practical insights with infectious energy, always empowering her audience to take bold, strategic action.
ABOUT THE SHOW
Learn how to build marketing funnels that generate leads and sales on autopilot with the proven OVO Sequence framework (Opt-in, Value, Offer) used by successful entrepreneurs. This episode breaks down the four essential components of high-converting sales funnels—traffic sources, landing pages, automated email campaigns, and strategic offers—plus reveals which funnel type works best for coaches, consultants, product-based businesses, and service providers. Whether you're launching your first webinar funnel, lead magnet strategy, or automated nurture sequence, you'll get actionable swipe copy, templates, and a step-by-step implementation checklist to start generating consistent revenue within 7 days.
LINK MENTIONED IN THIS EPISODE:
Free Resource – Marketing Funnel Blueprint: https://marianadalto.com/funnel Complimentary Strategy Call: https://links.marianadalto.com/widget/booking/DD8sLbRadnDIwPO05uES Website: https://www.marianadalto.com
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https://marianadalto.com/programs
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Transcript
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