#18 Empowering Women Over 50 with Amy VanLiew

Mariana Dalto introduces Amy VanLiew, who shares her journey from engineering to fitness entrepreneurship. They discuss how Amy adapts fitness routines for women over 50 and the growth of her online fitness platform during the pandemic. Amy explains the "be healthy enough" concept and emphasizes the importance of trying. She talks about overcoming challenges in transitioning to the fitness business, keeping clients motivated, and effective engagement strategies. The conversation covers integrating mental and emotional well-being into fitness, adding fun and location dynamics in workout videos, and finding personal motivation and balance. The episode concludes with Amy's online contact information and final thanks.