#85 Secrets Behind Press Release: Success Revealed with Mickie Kennedy
Join Mariana Dalto as she chats with Mickie Kennedy about his entrepreneurial journey and the growth of eReleases. Discover the impact of partnering with PR Newswire and strategies to overcome email reach challenges. Mickie clarifies the roles of Newswire services and distinguishes press releases from articles. Learn how to avoid common press release mistakes and enhance impact using industry surveys. The discussion covers crafting effective survey questions, maximizing media exposure, and leveraging surveys for SEO and entertainment. Gain insights into PR training and hiring Mickie for expertise. Concludes with resources for further exploration.
Key Points
- Small businesses can achieve significant media coverage by crafting press releases that tell a compelling story and include use case studies.
- Leveraging industry surveys and aligning with smaller trade associations can position a business as a thought leader and guarantee higher media pickup rates.
- Utilizing PR Newswire or Business Wire through a service like eReleases can provide small businesses with affordable access to national press distribution, significantly increasing their chances of media coverage.
ABOUT
Mickie Kennedy founded eReleases 27 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release distribution. He lives in the Baltimore area.
ABOUT THE SHOW
In this episode, I sit down with Mickie Kennedy, founder of eReleases, to unpack the art and strategy behind successful press releases. We explore how small businesses can leverage storytelling, industry surveys, and smarter distribution to cut through media noise and earn real visibility.
LINK MENTIONED IN THIS EPISODE:
https://www.ereleases.com https://www.ereleases.com/plan https://www.facebook.com/ereleases.press.release.distribution https://www.instagram.com/ereleasespr/ https://www.linkedin.com/in/publicity/ https://www.youtube.com/user/ereleases
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Transcript
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