#39 Want Business Growth? Focus on This ONE Thing for 6 Months with Lizy Freudmann
Mariana Dalto introduces Lizy Freudmann, who shares her transition from a corporate career to entrepreneurship. Lizy discusses how she leverages her corporate experience to drive small business success and tackles common branding challenges. She shares creative strategies for solving client problems, highlighting a case study on boosting a green energy brand. Lizy offers key career lessons and insights, providing valuable advice for aspiring entrepreneurs. Listeners learn how to connect with Lizy and her business. The episode includes a mention of a free storytelling resource and concludes with Mariana's closing remarks and a call to action.
Key Points
- Understanding your audience and tailoring your message to speak directly to their needs is crucial for effective marketing.
- Breaking down your marketing efforts into focused campaigns, much like episodes in a TV series, can help maintain clarity and avoid overwhelming your audience.
- Flexibility and willingness to evolve your business strategies based on new experiences and insights are essential for long-term success.
About
Lizy Freudmann is a marketing strategist with a special interest in behavioral economics. She's worked with a range of businesses throughout her 20-ish year career, including globally recognized brands like Honda and Nike, as well stores in her neighborhood serving a local clientele. She's also worked across industries, from top 40 musicians and to financial service institutions. She's worked with startups and solopreneurs, academic institutions and brick-and-mortar shops. Lizy loves marketing because it combines her love of storytelling with her love of people. She earned her BA in American Civilization (yes, that is a thing!) from Brown University, and both her MBA and Masters in Global Business from Tulane University. She lives in New Orleans, and her company, One More Thing was the first Certified B Corp in the state of Louisiana.
LINK MENTIONED IN THIS EPISODE:
Resource: https://onemorethingllc.com/mariana-podcast/ Website Link: https://onemorethingllc.com/ LinkedIn: https://www.linkedin.com/in/lfreudmann/ Instagram: https://www.instagram.com/leafeaf/
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Transcript
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