#48 How Podcasts Are Revolutionizing Business Marketing with Carrolee Drummonds
Mariana Dalto welcomes Carrolee Drummonds to discuss her journey into content marketing and her career pivot to storytelling and consulting due to health impacts. Carrolee shares insights on leveraging podcasts for business growth and offers advice for small business owners on starting their own podcasts. The conversation highlights the benefits of podcasting for branding and provides tips on overcoming nerves and preparing for pitches. Carrolee also shares her resources for podcast guesting and emphasizes the importance of diversifying marketing strategies and building email lists. The episode concludes with a look at Carrolee's online presence and community for podcast guesting, along with closing remarks and a call to action.
Key Points
- Understanding and leveraging the power of storytelling can significantly enhance your marketing and brand presence.
- Utilizing podcasts, both as a host and a guest, can build your credibility, expand your reach, and generate qualified leads.
- Diversifying your marketing strategy beyond social media, including building an email list and repurposing podcast content, is crucial for sustainable business growth.
ABOUT
Carrolee Drummonds is an award-winning speaker, writer, and content marketing consultant with over 15 years of experience. As Principal Consultant at CMCG, she helps experts and consultants become magnets to their ideal clients using the power of Other People’s Podcasts (OPP). Beyond her work as a marketer, she is an active volunteer in her community - serving on several nonprofit boards, and founding the Care Moore Initiative, an annual award given to a nonprofit that provides them with creative and fundraising services. The initiative has provided over $60,000 in services since 2022.
LINK MENTIONED IN THIS EPISODE:
Website: https://www.carroleemoore.com/ Step by Step Guide to Get More Qualified Leads Using Other People’s Podcasts: https://bit.ly/TheMarianaDaltoShowPodcast Facebook: https://www.facebook.com/carroleemoore LinkedIn: https://www.linkedin.com/in/carroleemoore/ Instagram: https://www.instagram.com/carroleemoore
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Transcript
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