The Mariana Dalto Show
In the Mariana Dalto Show podcast, she interviews small business owners to share their stories, insights, and strategies for success to help grow your small business.
#15 Journey in Book Publishing and Marketing Strategies for Aspiring Authors with Magnus Carter
Mariana Dalto interviews Magnus Carter about his journey into book publishing. They discuss his transition from IT to publishing, the challenges he faced, and the importance of book titles, covers, and handling competition. Magnus shares the main problems he solves for authors, effective marketing strategies, and the growing popularity of audiobooks. He offers advice for aspiring publishers and reflects on the most satisfying moments and lessons learned in his career. The episode concludes with information on how to contact Magnus and learn more about his work.
Key Points
- Investing in proper research and understanding your target audience is crucial for the success of any book.
- The journey to becoming a successful author requires persistence, consistency, and the willingness to embrace both creative and business aspects.
- Effective book marketing involves thinking outside the box and utilizing various formats like audiobooks to reach broader audiences.
Chapters
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Transcript
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