# 17 Strategies for Gaining Publicity to Grow Your Brand with Richard Kaye
Mariana Dalto interviews Richard Kaye, who shares strategies for entrepreneurs to gain publicity and overcome fear. They discuss the importance of continuous improvement and the challenges faced in the publicity business. Richard outlines key strategies for effective publicity and pitching to media, offering unique solutions and emphasizing the importance of serving others in the field. They also explore the role and potential leverage of AI in the future of publicity. The episode concludes with Richard providing information about his business and contact details, followed by closing remarks and show notes.
Key Points
- Utilize your unique story and experiences to differentiate yourself in a crowded market and attract media attention.
- Building relationships with media producers and focusing on what their audience will gain from your story can significantly increase your chances of being featured.
- Getting out of your comfort zone and leveraging even small publicity opportunities can help you gradually build visibility and credibility for your business.
ABOUT
For over two decades, Richard has been the driving force behind the success stories of countless entrepreneurs, propelling them to unparalleled growth. His secret weapon? Profitable, powerful publicity that transforms businesses from early-stage infancy to revenue-rich maturity.
Dr. Kaye isn't just a consultant; he's a trailblazer in the world of business evolution. A sought-after guest on podcasts and webinars, he's left his mark on radio and television programs, gracing screens on KGTV in San Diego and KTLA in Los Angeles. Forbes Magazine has acknowledged his expertise, and PBS featured a special that showcased the profound impact of his work.
He is the proud recipient of the White House Presidential Lifetime Achievement Award.
As the creator of the esteemed The Secrets of Empowering Negotiation program, Kaye has imparted his wisdom through workshops and seminars around the Globe
The author of the critically acclaimed book, The Secrets of Creating Customers for Life, Kaye doesn't just preach success; he lives it. Nestled in the artistic haven of Taos, New Mexico, he shares his life with his wife, Angel, continuing to inspire and shape the future of entrepreneurs worldwide.
LINKS MENTIONED IN THIS EPISODE:
http://richardkaye.com/leverage
https://TopTAgency.com
https://www.linkedin.com/in/richard-kaye-43523015/
https://www.facebook.com/richard.kaye.92/
Rate, Review, & Follow on Apple or Spotify Podcasts
“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I’m planning to start adding bonus episodes to the feed and, if you’re not following, there’s a good change you’ll miss out. Follow now!
CONNECT WITH ME:
WEBSITE: https://www.marianadalto.com/ YOUTUBE: https://www.youtube.com/channel/UCIhm2fBusYTkoiLTJFZXhTA PINTEREST: https://www.pinterest.com/mariana_dalto/ INSTAGRAM: https://www.instagram.com/marianadalto10x/ FACEBOOK: https://www.facebook.com/mariandalto/ LINKEDIN: https://www.linkedin.com/in/marianadalto/
--
IF YOU ARE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU!
JOIN NOW: https://businessmadesimple.com/small-business-flight-school/?ref=marianarouaixdalto
Chapters
| 0:00 | |
| 5:29 | |
| 9:56 | |
| 15:34 | |
| 23:36 | |
| 26:05 | |
| 28:15 | |
| 29:07 |
Transcript
Loading transcript...