#82 The 3-Tier Podcast Strategy That Converts Listeners to Clients
Join Mariana Dalto as she chats with Tom Schwab about the power of podcasting in building trust and credibility. They discuss acquiring qualified leads, podcasting's global reach, and its role as a branding tool. Tom shares insights from his book "Podcast Guest Profits" and differentiates podcast guesting from traditional marketing. Discover common mistakes, Interview Valet's unique approach, and strategies for successful podcast appearances, including AI's role. Learn key metrics for measuring benefits, overcoming self-doubt, and the importance of comfort in conversations. Plus, find out how to connect with Tom Schwab.
Key Points
- Podcast guesting is a powerful way to build trust, credibility, and connections at scale by engaging in meaningful conversations rather than just chasing visibility metrics.
- Effective podcast interview marketing involves not just appearing on multiple shows but strategically repurposing each interview to generate ongoing content and engagement.
- AI and data-driven strategies can significantly enhance the effectiveness of podcast guesting by helping to identify the right shows and optimize content for broader reach and impact.
ABOUT
• Founder and CEO of Interview Valet. • Military Veteran, Entrepreneur, Author, Podcast Interview Marketing Pioneer • With over a decade of experience, he has worked with over 1500 clients, ranging from Fortune 500 companies to top professional services and high-level coaches and consultants. • Recognized as the "Godfather of Podcast Interview Marketing," Tom authored the book "The Podcast Guest Profits: How To Grow Your Business With A Targeted Interview Strategy," regarded as the bible of podcast guesting. He shares his insights at top business conferences, guiding businesses on turning podcast listeners into valuable clients. • As an engineer, Navy Veteran, and Nuclear Propulsion Plant Operator, Tom Schwab brings a distinctive perspective to marketing.
Key Focus: Helping businesses drive growth through AI tools and podcast guesting by transforming authentic conversations into high-value client conversions.
ABOUT THE SHOW
Ready to turn podcast interviews into real business results? Tom Schwab, CEO of Interview Valet, shares his decade-proven system for building trust and credibility at scale through strategic podcast appearances. In this conversation, you'll learn how to identify the right podcasts for your business, avoid the "Wayne's World podcast" trap, and create custom landing pages that convert listeners into customers. Tom also reveals how repurposing interview content into clips and shorts can amplify your reach across social media platforms.
LINK MENTIONED IN THIS EPISODE:
https://interviewvalet.com/mariana/ Connect with Tom on LinkedIN: https://www.linkedin.com/in/iamtomschwab/
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Transcript
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