#11 Navigating your SEO and Retargeting Success with Rob Ratliff
Mariana Dalto interviews Rob Ratliff about his entrepreneurial journey and early challenges. They discuss marketing strategies, the evolution of AI, and service diversification. Rob shares insights on SEO success, content quality, and expanding to paid ads and social media. They explore his book "Critical Point Marketing," common client challenges, retargeting strategies, and the GROW framework for email re-engagement. Rob offers targeting tips, advice on avoiding marketing mistakes, and provides additional resources. The episode concludes with a subscription reminder and final goodbyes.
Key Points
- Leveraging AI technologies can significantly enhance marketing efforts by targeting the right customers at the optimal time and place.
- Networking and building relationships, both online and offline, are crucial for small business owners to gain visibility and grow their client base.
- Effective retargeting strategies, including engaging content and precise ad targeting, can dramatically improve conversion rates and customer retention.
ABOUT
Rob Ratliff is a multifaceted professional, serving as an author, speaker, entrepreneur, and business marketing coach. He is the owner of Marketing AI, where he has been at the forefront of marketing for local service companies across the United States for the past 14 years. His team leverages their extensive experience to help businesses achieve exceptional growth through the innovative GROW framework and advanced AI technologies, ensuring they target the right customers at the optimal time and place. Rob's entrepreneurial journey includes owning and operating several successful businesses, which has provided him with invaluable insights and expertise. His deep understanding of business dynamics has been instrumental in assisting other companies in reaching their financial objectives. As a seasoned business marketing coach, Rob is dedicated to empowering businesses to thrive in competitive markets by utilizing cutting-edge strategies and tools. In addition to his professional accomplishments, Rob is a sought-after speaker, sharing his knowledge and experiences at various conferences and events. His ability to translate complex marketing concepts into actionable strategies has made him a trusted advisor for many business owners. Rob's commitment to continuous learning and innovation ensures that his clients stay ahead of industry trends and achieve sustained success. https://www.facebook.com/groups/businessgrowthmarketing https://www.instagram.com/therobratliff/ https://x.com/therobratliff https://www.youtube.com/@the-rob-ratliff
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Transcript
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