#95_How to Get More Online Reviews for Your Business with Carl White
In this episode, Mariana Dalto introduces Carl White, founder of Marketvisory Group, and delves into his marketing philosophy and the launch of his business. Carl shares how his family's business influenced his career, highlighting the significance of small businesses and strong customer relationships. The conversation shifts to the critical role of online reviews, discussing their importance and strategies for managing them effectively. Carl reveals key business lessons he's learned and shares insights on maintaining motivation. The episode provides information on how to contact Carl and the services he offers, concluding with closing thoughts and expressions of gratitude.
Key Points
- Building trust with customers is crucial for small businesses, and this can be significantly enhanced through consistent and thoughtful online reviews.
- Small businesses should implement a simple, repeatable system for requesting reviews, including follow-ups, to ensure a steady stream of new feedback.
- Focusing on what already works and improving upon it, rather than constantly trying new strategies, can lead to more sustainable growth and success for a small business.
ABOUT
Carl White, has been in the healthcare marketing world for most of his working life. Today he owns and runs MarketVisory Group, a healthcare marketing agency. Before starting MarketVisory Group eight years ago, he worked for five years at Hollister, and before that, at Baxter for a decade, all in marketing. Carl grew up working in his family’s pharmacy. In addition to running MarketVisory Group, he hosts the PracticeCare® podcast, and he's a member of the National Association of Certified Healthcare Business Consultants. The mission of all three is the same: to help private practice owners stay private.
ABOUT THE SHOW
This episode dives into the real story behind building a resilient service-based business, featuring Carl White—healthcare marketing veteran and founder of MarketVisory Group. We explore Carl’s mission to help private practices stay private, the lessons he carried from his family’s small pharmacy, and the timeless role of trust in business growth. Carl breaks down how online reviews shape credibility today, why most businesses struggle to get them, and the simple systems any owner can use to generate more social proof. We also talk about entrepreneurial focus, mindset, and the hard-won clarity that comes from years of running your own company. It’s a grounded, insightful conversation for any business owner who wants to grow with integrity and stay true to the mission that matters.
LINK MENTIONED IN THIS EPISODE:
Website link: https://marketvisorygroup.com/ Assessment, https://marketvisorygroup.com/practicecare-hipaa-digital-marketing-assessment/
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Transcript
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